Content Marketo Relevance Resources 
ViewPoint
JUNE 7, 2016
The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. Make sure all correspondence is relevant to the prospect—not just “I am looking forward to speaking with you”. Set sales straight—it’s a win win.
ViewPoint
MAY 30, 2012
DemandGen Report has a study underway to determine the content and kinds of messages that buyers prefer and respond to. Lead Evaluation Metrics: A Leaning Curve to Relevance in Reporting. As an example, he points to Marketo’s success and the way their marketing group was driving leads even before they had a sales team.
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