Content Marketo Relevance Resources 
The Effective Marketer
FEBRUARY 9, 2012
It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there.
The Effective Marketer
JUNE 1, 2012
Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Make sure to validate with sales and other relevant departments. Step 3: Content Marketing Audit.
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