Content Marketing Leads Sales Qualified Opportunity SQO 
DealSignal
OCTOBER 4, 2021
Unfortunately, there was quite a bit of contention between sales and marketing leadership. In the first sales and marketing executive review meeting I attended, there was a lot of flag saluting. Velocity How fast are leads moving through the sales cycle compared to the average time to close cycle?
DealSignal
OCTOBER 4, 2021
Unfortunately, there was quite a bit of contention between sales and marketing leadership. In the first sales and marketing executive review meeting I attended, there was a lot of flag saluting. Velocity How fast are leads moving through the sales cycle compared to the average time to close cycle?
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. .&# Wait a minute, isn’t that what Content or Inbound marketing is all about?
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