Industrial Marketing Today

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Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

I believe the reason for the low adoption rate of blogs is that it takes a lot more effort to create fresh content for blogs. It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. Need help creating your own inbound content marketing hub?

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! Once there, make sure your content fulfills their search queries and encourages them to engage with you further.