Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. .
101 Sure-Fire Ways to Make People Hate Your Marketing
FEBRUARY 11, 2013
But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. and probably some leads. 101 Sure-Fire Ways to Make People Hate Your Marketing.
10 Amazing Blogging Insights Your Analytics Can Tell You
JANUARY 13, 2012
If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). Blog post views can also help you identify other patterns and cues in your blog content.
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. They want better qualified and sales-ready leads.