PathFactory

MARCH 3, 2023

With 2023 event planning in full swing, I’m reflecting on the virtual and hybrid events I’ve attended over the last three years. In 2022, we saw 3X ROI on the more personalized live (digital) events and as well as webinars compared to large industry trade shows. And we are not alone. The good news?

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

The Effective Marketer

JANUARY 3, 2009

You could have effective marketing campaigns that drive sales up 100% and win awards and accolades but still have an inneffective marketer at helm. The effective marketer, therefore, uses the tools at his or her disposal in the wisest way possible. Let’s begin our journey to becoming effective marketers!

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Hubspot

JANUARY 21, 2016

When it comes to marketing, the most successful companies view it as an investment, not an expense. Because when marketing is implemented efficiently (with a plan, driven by goals and with quantifiable metrics established), profound ROI isn’t just possible, it’s almost a given. A marketing plan prevents both.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

OCTOBER 16, 2019

Tactics might include email newsletters, messaging on website copy or blog content, social media management, responding to reviews, and engaging with followers. That's why you might have a PR firm come up with a crisis communication plan so you're prepared when the time comes. Event planning. Reputation management.

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99