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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

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ITP uses the Machine Learning Classifier , a machine-learning model, that identifies domains with cross-domain tracking capabilities and then restricts cookie creation under those sites. This is the safest solution at the moment, but make sure your testing tools support server-side bucketing and segmentation. Google Analytics Reports.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

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Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. By running an A/B test, you’re able to figure out which content resonates with your target audience.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. By running an A/B test, you’re able to figure out which content resonates with your target audience.