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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. It’s the same across all marketing disciplines, not just content marketing performance. These days content marketing makes up a large part of that 60 percent. The good news?

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Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Classic inbound marketing.

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Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Classic inbound marketing.