Seven Ways B2B Tech Buying Behavior is Changing [Research]
Webbiquity
NOVEMBER 10, 2020
Mismatched Content Type Priorities. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Review Sites Are Important (Usually).
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