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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Mismatched Content Type Priorities. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Review Sites Are Important (Usually).

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? I think that’s one of the things that’s really, really fascinating about social media and content marketing is that the knowledge, the cutting edge knowledge isn’t in institutions. Editor’s Note: It was formerly Big Fuel).

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

AI marketing tools can send emails for you, predict customer behaviors, segment customer data, optimize content, analyze customer queries, and do tons of other marketing tasks to improve the productivity of your marketing teams and make smart decisions. Social Media: Social media platforms generate massive amounts of user-generated content.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10.