NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Doubleclick. Advertising Marketing Strategy Media Planning Tactical Services'

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

APRIL 2, 2021

That's why media planning is such an important step, as it helps you get the most out of your ads. Nowadays, media buying is done in one of two ways: Direct buy – Media buyers forge relationships with publishers to negotiate ad inventory, e.g., working with a newspaper to have an ad placed in the upcoming issue.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Depending on the content, automated ad rotation could deliver better insights for less work from advertisers. All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Factor in some user-generated content or questions - this is what will keep the consumer engaged. You expect your consumers to test your content.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

chiefmartech

SEPTEMBER 8, 2015

I studied media law and telecoms at Columbia Law School and had some brief experience in pay-TV before setting up the first international ad network running on the DoubleClick platform in 1997 in South Africa. We do no creative, no web or app development, no media planning or buying.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40