Content Digg Lead Nurturing LEADSExplorer 
Webbiquity
MAY 20, 2010
Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. Need Content? How can you make the most of those last few minutes before delivering an online presentation?
Online Marketing Institute
JULY 31, 2009
I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. The data has to flow back and forth and not dirty up the pipeline with raw leads.
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