Online Marketing Institute

MAY 24, 2009

B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. to segment and target relevant markets. While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Choozle

JANUARY 20, 2020

Their approach can include a mix of content marketing, email marketing, digital marketing, search engine optimization, events & promotions, and so much more. The awareness stage can leverage educational content in blog posts, guides and ebooks, white papers, industry research & analyst reports, and others.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Webbiquity

MARCH 27, 2013

Instead of simply focusing on its software products, HubSpot also links back to larger content assets such as eBooks, assessments, webinars, and its every (sic) popular Grader tools,” which is to say, not just literally products but also assets of value to prospective customers.

Linkedin 100

Linkedin Paid Content Tactics Tips 100