Unbound B2B

FEBRUARY 6, 2023

Along with creating the right type of content, it is also essential to distribute it effectively. Content syndication that applies ABM can see a revenue growth of 200% and ROI of 300%. Improving cross-team collaboration and communication can help you maintain transparency and ensure that both the teams are on the same page.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NetLine

AUGUST 2, 2023

Strategy 1: Content Marketing for B2B Lead Generation Buyers appreciate engaging with top-notch content, making high-quality, valuable content essential for B2B lead generation success. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences. Research shows that when you target prospects who have been recently active with a message that’s highly relevant to their research behavior, you will see a 12x increase in email response. This task is not for the faint of heart.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52