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Go Where Your Customers Are – Wise Words from Sweta Patel

Vidyard

Patel, a Demand Generation Consultant and Customer Acquisition Specialist, has worked with brands like Kyocera, WD-40, and Full Circle Insights to build social communities, drive more leads, and ultimately close more deals. Lately, I’ve seen that short form content resonates really well on paid channels.

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Riding the IoT wave at PTC

SWZD

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

That was a founding principle for Full Circle Insights — the idea that marketing and sales teams would get along better and work more collaboratively and effectively together if they operated from a single source of data truth. An Intro to Full Circle Matchmaker. Full Circle Insights Overview.

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Building a Data-Driven Culture [Webinar Review]

Full Circle Insights

Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! Not everyone will understand a giant spreadsheet full of data so what are the most important things people need to know?

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What “Marketing Attribution” Really Means and Why It Matters

Full Circle Insights

For example, if you apply a single-touch model and credit $100K in revenue to the first touch, marketing’s webinar or whitepaper content would get the credit. If you use a multitouch, even-spread model, marketing’s content and the sales email would split credit for the revenue. Funnel Metrics: The Key to Process Efficiency.

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Full Circle Insights Innovates Again with Full Circle ABM

Full Circle Insights

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Track target accounts through intent, engagement with marketing content, and progress toward becoming sales opportunities and customers. SAN MATEO, Calif.,

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Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. An Intro to Full Circle Matchmaker. Full Circle Insights Overview.