Customer Experience Matrix
JULY 22, 2010
Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. Again, there was already one transaction: Silverpop/Vtrenz in 2007. These include content management systems ( Autonomy Interwoven , EMC Documentum , OpenText , etc.)
Customer Experience Matrix
JULY 25, 2009
Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. demand generation) systems. By contrast, the demand generation systems are newer and are sold to smaller companies, which have been early adopters of SaaS.
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Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)
Customer Experience Matrix
MAY 23, 2007
These include Web application servers like IBM Websphere , Web development tools like Adobe Dreamweaver , and Web content management tools like Vignette. If you compare this list of applications with the handful of seemingly integrated products, you’ll see that no product comes close to covering all the bases.
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