Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Content Management 0.5 12 11 simple 8 10 10 10 12 8.5 9 Now what? 0 0 0 0 0.5
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.
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Customer Experience Matrix
JANUARY 31, 2010
For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Other business marketing systems generally cannot.)
Customer Experience Matrix
NOVEMBER 5, 2009
by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) Yesterday also triggered another set of thoughts regarding the importance of marketing content. Tags: software as a service demand generation marketing automation sales automation. See Who’s Afraid of the Big, Bad Wolf?
Customer Experience Matrix
JULY 22, 2010
Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. A few might survive as independents serving the most sophisticated clients.
Customer Experience Matrix
AUGUST 3, 2010
Enterprise Edition supports these by adding user roles, “lead partitions” to control access to database segments and “workspaces” to make Marketo objects (contents, campaigns, lists, etc.) Market2Lead had something similar but is no longer sold.) available to different user groups.
Customer Experience Matrix
JUNE 18, 2008
Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use.
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