Vidyard

DECEMBER 10, 2019

What’s that one video that would prove, without a shadow of a doubt, that your product or service can do exactly what you claim? Content marketing platform Uberflip gets the Oscar for best original script in a B2B marketing video, hands down. Axonify crushed it in 2019, creating a range of video content for their clients.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? A lead is defined as any prospect who indicates interest in a company’s product or service. Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? A lead is defined as any prospect who indicates interest in a company’s product or service. Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Directive Agency

JUNE 29, 2018

They’re essentially taking someone else’s content, scraping it and featuring it. Valuing Deeper, More Thorough Content. Tactically, from an SEO perspective, we see Gooogle valuing deeper, more thorough content. And now remember, there is zero barrier to entry to content marketing. New Types of Ads.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM Requires 100% Personalization of All the Content You Create. Why is this a misconception?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

FEBRUARY 22, 2019

Why is Database Marketing Important for ROI? If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Proving ROI when top-of-funnel leads convert to sales-qualified opportunities in 30, 60, 90+ days can be challenging mountains to climb.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45