Remove Content Remove Demand Generation Agencies Remove Eloqua Remove Sales Qualified Opportunity
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Opportunities by Lead Source.

article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Build your ads.