Tony Zambito

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The Pull of the Digital and Social Media Storm

Tony Zambito

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries. 

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How Social Media is Transforming the B2B Buying Experience

Tony Zambito

  It is puzzling to see that companies continue to “arm” their sales and marketing organizations with scripts.    Online Education : we are hearing much these days about content marketing, content curation, content creation, and the likes.    No kidding!