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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. If you try to create a customized nurturing campaign for each, you will be quickly overwhelmed by all the options.

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Marketing Automation Trends for 2010

LeadSloth

Creation of buyer-centric content. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Matthew Quinlan , VP Field Operations, Loopfuse. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. The need for new analytical skills. Renewed focus on data quality.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Do I Really Need a Content Strategy? Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010. Top 10 Takeaways from the 2010 Content Strategy Forum - Content Marketing Today , April 30, 2010. Five Reasons You May Not Be Spending Enough on Content Marketing - Tom Pisello , November 29, 2010.