How Size Matters in the Social Media ROI Debate
Convince & Convert
OCTOBER 12, 2010
Tweet Guest post by Simon Gornick , a content consultant specializing in short form slogans, and owner of The Tagline Machine. CPC, eCPM, and CPS are your bread and butter. ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets.
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