Content Marketing CRM Database Marketing Direct Marketing 
The Point
MARCH 18, 2014
In my day-to-day work, I run into many clients whose salespeople purchase email lists en masse from the likes of Data.com and upload them into their CRM system. Today’s modern demand generation is driven by content marketing, social media, search marketing, and other inbound strategies. Those days are long gone.
The Point
NOVEMBER 24, 2009
Offering up pre-populated landing pages gives contacts the opportunity to update outdated or incorrect information, serving to maintain and improve the quality of your CRM data. In addition: 1.
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PureB2B
MAY 30, 2022
Email marketing. Content marketing. Search marketing (Paid Search). Direct mail & Telemarketing. According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation. Don’t just rely on one-direction marketing, such as websites or blog posts.
Convince & Convert
APRIL 28, 2010
Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. At the same time, word of mouth marketing IS important, and effective.
Online Marketing Institute
JULY 31, 2009
My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.
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