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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 2, 2010 [CRM, Database Marketing] Can Old Database Marketers Learn Digital Tricks?
Summary: Database marketing and digital marketing are more different than it seems. Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. What’s less obvious is that the skills and attitudes that have served database marketers well for the past twenty or more years – an entire career for many – don’t transfer to the digital world.
| | B2BMARKETINGSMARTS
JANUARY 5, 2011 [CRM, Database Marketing] For B2B marketing success in 2011 — start with the data.
Salesforce Automation (SFA), Customer Relationship Management (CRM), and Point of Sale (POS) are all software solutions created to specifically track interactions and transactions with individual prospects and customers. With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. None are customers.
AUGUST 31, 2011 | FIFTH GEAR ANALYTICS
[CRM, Database Marketing] Database Marketing Grows Up. Interactive Marketing Gets a Seat at the Table
FEBRUARY 23, 2011 | CUSTOMER EXPERIENCE MATRIX
[CRM, Database Marketing] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
JANUARY 5, 2011 | B2BMARKETINGSMARTS
[CRM, Database Marketing] For B2B marketing success in 2011 — start with the data.
NOVEMBER 17, 2010 | INSIGHTIQ BLOG
[CRM, Database Marketing] Online Analytics in Action: Footprints in the dark
OCTOBER 7, 2010 | FIFTH GEAR ANALYTICS
[CRM, Database Marketing] Is Multichannel Marketing Really “Dual-Channel” Marketing?
JULY 31, 2010 | B2B MARKETING UNPLUGGED
[CRM, Database Marketing] Porcupines Part III: Nobody Puts Bunny in a Corner
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| | FIFTH GEAR ANALYTICS
AUGUST 31, 2011 [CRM, Database Marketing] Database Marketing Grows Up. Interactive Marketing Gets a Seat at the Table
For many database marketers and those that have spent over 10-15 years in the CRM-related, direct marketing and digital marketing fields, it was often the norm to refer to our “interactive” area of the business as “below-the-line,” “new media” or even part of “IT,” since we often lacked the big budgets and “glamour” of the mainstream media channels
| | THE POINT
NOVEMBER 24, 2009 [CRM, Database Marketing] Tempted to Do Away With Registration Forms? Think Again.
A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? My response: I strongly believe offering direct links to resources without landing pages is a bad idea, especially because you can easily present pre-populated landing pages that demand very little of the reader.
| | B2B MARKETING UNPLUGGED
JULY 31, 2010 [CRM, Database Marketing] Porcupines Part III: Nobody Puts Bunny in a Corner
Still on about the porcupine and examining how marketers can turn perfectly lovely people (bunnies) into angry, demanding, rude monsters that our customer service people have to shoot. Marketers, though we would never, ever admit it, approach things more like trappers. Content marketing is not new but now that it has a spiffy name like database marketing we’re all about it. Educating your market about your area of expertise is a great way to stake out a leadership position. That’s not marketing, that’s a drive-by. And it’s not a bad thing.
| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 23, 2011 [CRM, Database Marketing] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. Since then it has expanded steadily to encompass the full range of marketing resource management and then gone ahead to add marketing database management and campaign execution. But it doesn’t really matter, because MarketingPilot is now positioned as an integrated marketing management product. But they’re all promised fairly soon.
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FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 7, 2010 [CRM, Database Marketing] Is Multichannel Marketing Really “Dual-Channel” Marketing?
With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. The campaigns that I’ve seen usually combine two symbiotic channels such as website and email, website and bricks and mortar, email and phone, direct mail and phone, print and PURL, etc. There are three critical components in any multichannel marketing campaign: Coordinating and managing multiple marketing channels. What are the barriers to real multichannel marketing? MORE >>
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [CRM, Database Marketing] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. MORE >>
INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010 [CRM, Database Marketing] Online Analytics in Action: Footprints in the dark
Continue Reading Marketing for 2011: Five Critical Considerations for Success Dec 27 2010 As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing was and which marketing trends will serve us well next year. Continue Reading The SEO Impact of the Long Tailed Keyword Dec 9 2010 Search Engine Optimization (SEO) is an integral part of any online marketing strategy. Continue Reading The Two Keys to Successful Web Presence Dec 3 2010 The marketing challenge of the Internet is, people go where they want. MORE >>
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [CRM, Database Marketing] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. My point: B2B marketers are looking elsewhere for help generating demand. MORE >>
B2B MARKETING CONFIDENTIAL | MONDAY, OCTOBER 23, 2006 [CRM, Database Marketing] Marketing Stim-Response Data Warehouses
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape. Monday, October 23, 2006 Marketing Stim-Response Data Warehouses Question: What do you need before you have any business starting media mix optimization or direct marketing rationalization? MORE >>
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