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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research. Read more on How to Incorporate Geofencing in B2B Content Strategy.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Integrations: HubSpot, Marketo, Outreach, SalesLoft, Sendoso, and more. Reviews/rating: G2 Rating: 4.3 / 5.