DiscoverOrg

OCTOBER 24, 2017

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. You’re in the right place.

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

Biznology

APRIL 6, 2016

Business marketers are always complaining about their customer data. Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. The research results. It’s a mess.”

PointClear 80

PointClear Work Management Marketing Management List Brokers 80

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Historically purchased lists have had a bad reputation for quality.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Biznology

FEBRUARY 9, 2016

They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. If you’re an experienced B2B direct marketer, this is probably not for you. Do You Know the Basics?

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Optinmonster

MAY 9, 2024

Not sure how to build a mailing list or what are its advantages? For some business owners, email marketing may seem archaic. Why Email Marketing Is Still Effective Let me share my personal experience with email marketing. But I knew an email list would pay us off handsomely in the long run.

Ad Building 92

Ad Building Ad Exchange List Brokers Email Marketing 92

Porch Group Media

NOVEMBER 3, 2021

In McKinsey’s research, 56% of U.S. consumers find marketing personalization very or somewhat appealing. Unfortunately, Econsultancy found that only 19% percent of brands use personalization in their marketing, even though 74% of marketers state they know it improves customer engagement. 90% of U.S.

Personalization 64

Personalization Work Management Marketing Management Ad brokers 64

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40