Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. One thing that has brought me a lot of leads is cold email outreach. Marcus Svensson Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Engagio

OCTOBER 13, 2020

New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. Need for multi-channel orchestration. A human, personalized touch is often more trustworthy, and thereby more effective. Focus on Marketing and Sales touches.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more emails than Marketing. Need for multi-channel orchestration. A human, personalized touch is often more trustworthy, and thereby more effective. B2B match rates can be as low as 20%.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Directive Agency

MAY 26, 2017

For example, we here at Directive Consulting niched our business to focus on B2B. From promoting content to interacting with C-level executives in multi-touch marketing campaigns, social media is a must for any 2017 B2B marketing campaign. Your email should be the consistent starting point of your outreach campaigns.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61