Pro Tips: 5 Considerations To Implement Marketing Automation Platforms
Act-On
DECEMBER 7, 2023
A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. In the context of marketing automation, watch out for tools that require fancy, expensive consultants to run them. A/B testing.
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