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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

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Content Marketing Tips for Lead Nurturing

markempa

Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. What can you do online?

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How to Write a Strategic Marketing Plan

WebMarketCentral

Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. This is really the "meat" of the plan, the action items. That ought to get you started!

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Yes, an in-person event or presence at a conference should be treated like a campaign.) Although the theme of conferences stays the same, the exact number of featured conferences can change with each update. They deserve to be last.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Frame them as online conferences. Pitch Packets.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Frame them as online conferences. Pitch Packets.