Online Marketing Institute

JANUARY 4, 2011

Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. You would be entirely wrong.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I also prefer the overall design to #2/3.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# Two of my friends were too.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Industrial Marketing Today

SEPTEMBER 27, 2010

I had a conference call this morning explaining how the new functions ‘could’ be used by our newest mfg agency client. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. How can I help you?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 22, 2010

Social Media? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. No stack of case studies or conference road trips will do it, either.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JULY 28, 2010

link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. Hope that helps!

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. services like Twitter, Pownce & Jaiku. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. A few of my favorite reports of email’s death that were greatly exaggerated: July 2004.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 22, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. It’s a good choice for agencies, too.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 8, 2010

I've been thinking about making it my conference travel/presentation device. When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), IPad is great for conference tweeting, and blog commenting (like this one). Thanks for your post… [link] jaybaer For a 1:1 it could be amazing. link] Zack Nice analysis!

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I’ve been wondering whether the Open Graph API will yield an explosion in Facebook-powered satellite applications (like the 2,000+ Twitter add-ons that all seems to start with “tw…&# ). .

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land. Will it start an “Unlike&# trend?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land. Will it start an “Unlike&# trend?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. It’s a good choice for agencies, too.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). The RSS feed is: [link]. The more we start merging those things in our heads, the more that social is going to be about media and less about social. Listen Now.

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Convince & Convert

JUNE 28, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128