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Resource Management Budget Management Marketing Budget Creation Marketing Attribution Marketing Budget Allocation Marketing Mix Paper Buying Cycle Digital Transformation More Related Topics >
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Top 2 Marketing Analytics Priorities for B2B Marketing Teams

B2B Marketing Analytics

AUGUST 2, 2020

It is based on the timelines of the first marketing engagement in comparison with the sales engagements within an account. Marketing sourced and influenced data (as discussed above) enables tracking of Marketing ROI through marketing attribution.

Marketing Attribution 91
Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91
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How Marketing Reached Trusted Advisor Status at Pitney Bowes

Allocadia

APRIL 3, 2019

Connecting Revenues to Investments With the global, cross-business unit marketing budget consolidated into a single platform, the next focus was linking the investment data with marketing campaign results in Salesforce.com. Once Salesforce.com and Allocadia were linked, Anna then worked with Allocadia to create three reports.

Trust Marketing 52
Trust Marketing Allocation Work Management Marketing Budget 52
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