Martech Advisor

SEPTEMBER 11, 2019

45% prefer to buy online as they can run product and price comparisons. 43% said they would participate in a product review. Product reviews matter to Gen Y, and Gen Z is more inclined to interactive and authentic content. 80% won’t buy anything without reading a review. Gen Z is set to reach 2.6 billion by 2020.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Martech Advisor

MARCH 11, 2020

1 More “data” supports this: Companies that invested in customer experience best practices across people, process and technology have been rewarded with improved average revenue growth of 15 percent in comparison to non-investor returns of 11 percent. It also shaves time for busy customers who are always on the go.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Ambal's Amusings

AUGUST 27, 2009

A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. NOTE: generic product, not our product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100