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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM? Native social media management? How customizable is the reporting module?

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Hubspot Alternatives

TrustRadius Marketing

These top 5 competitors were chosen based on comparison traffic on TrustRadius. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Let’s jump in.

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4 Key Steps to Analyzing the Martech Sophistication of Your Buyer

ClearVoice

Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding, kept inside the cranium of the marketing team’s leader, to the more polished version that is presented graphically and referred to often by all team members.