article thumbnail

5 Types of Marketing Automation for Businesses to Consider

PureB2B

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. Marketing Automation Software.

article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.

article thumbnail

5 Types of Marketing Automation to Consider

PureB2B

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. Marketing Automation Software.