Remove Comparison Remove Copywriting Remove Personalization Remove Take Rate
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26 A/B Testing Examples to Inspire Your Next Test

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If you’ve got some experience with copywriting, you can instantly sense the vagueness of that line. So, they decided to create a dedicated landing page for the campaign, drive traffic to it, and see how it performed in comparison to the website homepage. One variant resulted in a 14% better take rate. Result: Source.