Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Venerable technology companies like GE are reinventing themselves for a new digital era, while fast-growing new consumer brands like Under Armour are threatening their more established rivals with their.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Tomorrow People

OCTOBER 10, 2011

In place of using purely outbound marketing approaches, companies are now seeing significant benefits by applying inbound marketing. The essential aspects for growing leads and revenue by generating and maintaining a committed customer-base. Marketing is changing - and changing fast.

Inbound Marketing 120

Inbound Marketing Ideal Customer Profiles Profiling Keywords 120

Tomorrow People

NOVEMBER 7, 2017

Another brand using Alexa to deliver audio content is pet care company Purina. Particularly in the ecommerce sector, brands and companies are increasingly exploring the opportunities that this new form of interactive content brings, to immerse customers in the brand experience. Paid, owned and earned media are converging.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Tomorrow People

NOVEMBER 21, 2022

With over a billion users, the video-based social media platform has attracted the envy of YouTube and Instagram, causing them to incorporate some of TikTok’s features into their own platforms (i.e. YouTube Shorts and Instagram Reels). Another brand using Alexa to deliver audio content is pet care company Purina.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

With over a billion users, the video-based social media platform has attracted the envy of YouTube and Instagram, causing them to incorporate some of TikTok’s features into their own platforms (i.e. YouTube Shorts and Instagram Reels). Another brand using Alexa to deliver audio content is pet care company Purina. Key takeaways.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156