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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

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20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

Why We Are Thankful: Much like a RSS feed, Swayy allows us to hook up our social networks and choose topics around content that we want to be served. Rather than having multiple windows open with multiple Twitter accounts, TweetDeck allows them to monitor social activity from a single window. IFTTT can do that for you. Focus@Will.