Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Engagio

FEBRUARY 21, 2020

This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. Understand what you have and what you lack in terms of company data. Guess what? It is not (and never will be) perfect. And don’t forget about your Customer Success team!

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Martech

MARCH 14, 2024

As a marketer, I want to answer this question by simply saying, “We do a lot of work!” The scope of activities in a typical marketing department is huge. The first marketing automation system (Eloqua) was launched 25 years ago. No wonder that marketers and martech companies can’t keep up.

Marketing Automation Services 89

Marketing Automation Services Enterprise Management Work Management Marketing Management 89

LeanData

MARCH 30, 2022

Every company’s Salesforce instance is the hub or “system of truth” that connects other platforms, like Marketo for marketing automation, 6sense for organizational intent data, or High Velocity Sales (HVS) for structuring cadences and streamlining sales/marketing touch points. The Important Role of IT.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Heinz Marketing

MAY 7, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Recording today live, from Heinz Marketing World Headquarters in Redmond, Washington. It is a beautiful day. It is going to be 80 degrees.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

Customer Experience Matrix

MAY 20, 2009

I haven’t looked closely at any of these but they all seem to promise the core demand generation capabilities of email, landing pages, automated nurturing, lead scoring, and sales system integration. The question this raises in my mind is where the industry goes from here. This brings us back to features.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And eventually that company was acquired by Oracle.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52