Re-Thinking the “Best B2B Advertisement of the 20th Century”
Marketing Craftmanship
DECEMBER 11, 2014
In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. I don’t know your company. I don’t know your company’s product. Quite an achievement.
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