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Will Marketing Automation Be Free?

LeadSloth

Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? Let’s first look at the features of the free versions: Loopfuse. And of course, that’s what Loopfuse and Genius.com hope for.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. See this post for more on that.)

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

The vendors are divided into four categories based on my understanding of their target customers. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Of course, these companies will sell to mid-size firms as well.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. Leads enter LoopFuse lead flows when they join the associated recipient list. The system stores one score per lead.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. If you try to create a customized nurturing campaign for each, you will be quickly overwhelmed by all the options. Are they all over Twitter?

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Marketing Automation Trends for 2010

LeadSloth

3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Matthew Quinlan , VP Field Operations, Loopfuse. I could not agree more with these predictions. (1) Marketing has none.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Why the volume and quality of interactions with customers has to pass for social media ROI - Chris Koch , January 22, 2010. Loopfuse , June 30, 2010.