42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. Most frequently used to indicate the general size of target companies versus the specific list. SEM : Search Engine Marketing.
100 
Let's personalize your content