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A Guide to Marketing Automation

Zoominfo

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. To determine your goals, consider your overall company objectives. For instance, is lead generation a priority? Marketing automation is beneficial.

article thumbnail

A Guide to Marketing Automation

Zoominfo

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. To determine your goals, consider your overall company objectives. For instance, is lead generation a priority? Marketing automation is beneficial.

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Top 10 Demand Generation Resolutions for 2014

The Point

Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically. Studies have long shown that responding to new leads within minutes, not just hours, increases the rate at which those leads are qualified and converted to opportunities. Get rid of the duplicates.