Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Buzz Marketing for Technology

JULY 22, 2008

© Copyright 2008 Dave Pollard. Fast Company Blog. Fast Company. Guerilla News Network. Have I overloaded it? Is it useful? Is it missing something? Where does presence fit into it? Where does love fit? Category: Social Networking. 1:41:24 PM trackback []. comment []. Last update: 01/03/2008; 9:10:47 PM. Danah Boyd.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. © Copyright 2005 Dave Pollard. Fast Company Blog. Fast Company. Guerilla News Network. If you know of others, Id like to hear about them. PKM is not for every organization.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. © Copyright 2005 Dave Pollard. Fast Company Blog. Fast Company. Guerilla News Network. If you know of others, Id like to hear about them. PKM is not for every organization.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JULY 21, 2008

© Copyright 2004 Dave Pollard. Fast Company Blog. Fast Company. Guerilla News Network. If only theyd named me Chief Work Effectiveness Improvement Officer instead. 4:18:42 PM trackback []. comment []. Last update: 31/05/2004; 4:22:08 PM. SEARCH SITE. How to Save the World. SEARCH SALON. Search All Salon Blogs.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment. © Copyright 2006 Dave Pollard. 5:26:34 PM trackback [].

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100