Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free Netflix option is less than half the price of its $20 “Premium” plan. More brands will address Gen Z as co-creators. “Gen

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Kevin Indig

OCTOBER 23, 2023

According to the AdSense calculator , a site in North America in the Online Communities space makes ~$700k for 10m pageviews a month. What it means Google has several levers to drive more revenue: show more ads, make organic results worse, increase take rate, raise prices, and send more traffic to sites running AdSense or apps running AdMob.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Convert

JANUARY 31, 2022

What you can learn from this: A free shipping incentive at a certain price minimum can improve the average order value. One variant resulted in a 14% better take rate. Or are they holding back a better customer experience that could lead to higher conversion rates? Challenger ( source ). This is something worth testing.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52