Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. 2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database.

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Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Podcasts vs. YouTube.

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Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. There is nothing new about social media; it's just modern WoM.

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Hubspot

JUNE 19, 2014

CPC: Cost-per-Click (See PPC). A numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication. An organization (commercial, community-owned, nonprofit, or otherwise privately owned) that provides internet services. PPC: Pay-per-Click. CPL: Cost-per-Lead.

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Onalytica B2B

APRIL 27, 2017

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Influencer marketing works to increase product interest and conversion rates, by leveraging an individual’s influence amongst their community.

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Convince & Convert

APRIL 22, 2010

Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion.

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