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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. . • Facebook / LinkedIn / Google Plus metrics (i.e. Collecting this information is Phase I.

PageRank 100
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Blogger outreach is earned media PR, isn’t it?

Biznology

” (Wikipedia). Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.

Blogger 80
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Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

But a close read of the local search marketing community these days points up an increasing emphasis on the value of unstructured citations. Your goal with linked unstructured citations is to build your community footprint and your authority simultaneously. Structured citation building is as old as local SEO.