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The Battle for Marketing Talent in Professional Services

Hinge Marketing

Today, the most successful professional services marketers draw on advances in behavioral science, ever more powerful technology platforms, and in-depth marketplace research to build visibility and generate new business for their firms. You will need writing talent with the skills to make your copy understandable, relatable, and precise.

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tools of the trade: webinars and online presentations

The Effective Marketer

Some webinar providers have their own conferencing service (GoToMeeting / GoToWebinar offers one for free and Adobe Connect users needs to use Premiere Global for an extra fee), so you should ask the question during your evaluation. The price for phone conferencing will increase the overall costs for your webinars. United States License.

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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

7 Ways to Maximize The Content Marketing Impact of Your Newsletter - Content Marketing Today , February 15, 2010 When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.

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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized.