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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Using specific arms of marketing, like community building and social media, upselling to existing customers is easier when customers feel loyalty and camaraderie with a brand. This means they are more emotionally invested, something that can be embraced with online communities and through social media.

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The Potential Impact of Gen Z on SEO

Moz

Reports from IBM in association with the National Retail Federation found that, for Gen Z, brand loyalty must be earned. Beyond their resistance to conventional brand loyalty, research has also found that they are more difficult to engage. Finally, their use and reliance on mobile devices can't be overlooked or overstated.

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8 Ways Marketers Can Leverage Social Media to Meet Business Objectives

Hubspot

If you’re new to social media in general, there are social media certification courses you can take to learn a bit more about attracting and building brand loyalty. For example, say you’re a beauty company. You’d want to partner with an influencer known within that community, like a skincare expert or a lifestyle blogger.

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Popular Tech in Travel and Tourism

TrustRadius Marketing

Today’s Community Contributor is Nate Casimiro. Better yet, UGC platforms empower the user to easily request ownership rights from the original social media account, allowing you to utilize that asset in print materials and other collateral, if granted. He is the Marketing Operations Manager at Simpleview. 2 Apps and Digital Passports.

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How to Create a Winning B2B Marketing Strategy with Technology

SalesIntel

This includes everything from email marketing platforms to content management systems (CMS). If you are a mostly remote company, it might also include remote communication technology like eSIM cards. Use LinkedIn groups and other avenues to engage with the community, share valuable content, and grow your network.

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36 of the best SaaS tools to grow your business in 2021

accelerate agency

Standout feature: A ton of free tools and the ability to mix and match their other hubs, like Marketing, Service, CMS, and Operations. . With a focus on customer retention and loyalty, HappyFox is an effective solution for a wide variety of customer support issues. . Now it has its own SEO software with an impressive toolset.

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44 Best SaaS Tools for Businesses in 2023

accelerate agency

Standout feature : A ton of free tools and the ability to mix and match their other hubs, like Marketing, Service, CMS, and Operations. Mailshake Mailshake’s personalized cold emailing is a prime example of SaaS marketing automation and how it can save companies time and money.