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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

A detailed page on every specific service, procedure, or condition the practice handles, each with a section that explicitly states whether a telehealth or similar “virtual” option is applicable to it. Knowing the Google My Business guidelines is crucial along with knowing how to spot violations. Joy Hawkins : Legal Services.

Tactics 78
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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

Schema.org is a collaborative community and initiative that was originally launched in 2011 by Bing, Google, and Yahoo. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs). Medical Guideline – Any recommendation made by a standard society (e.g. Breadcrumbs.

SEO 58
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SEO Changes in 2018

EMagine B2B Blog

For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years. Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches.

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SEO Changes in 2018

EMagine B2B Blog

For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years. Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches.

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Google’s Helpful Content Update: 5 Reasons Content Marketers Should Care

nDash

Google has indicated that websites containing a large volume of thin content risk losing search engine result page (SERP) rank due to this update. Google provides guidelines that work together with their already-established search engine optimization (SEO) guidelines to help content creators find the right balance.

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Why Local Businesses Will Need Websites More than Ever in 2019

Moz

As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?”

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8 Off-Page SEO Strategies You Should Be Implementing Right Now

Single Grain

Off-page SEO refers to the methods used to increase a website’s position in the search engine results pages (SERPs). The reason off-page SEO is so crucial to SERPs ranking is that Google uses links throughout the Internet as a way to understand how authoritative your site is. Final Word on Off-Page SEO Strategies.

SEO 136