Communities Guerilla Marketing Product Wiki 
Hubspot
OCTOBER 16, 2019
For example, if you own a sustainable beauty company, a PR firm might pitch you to the Organic Bunny blog for an interview about sustainable beauty products. Also, note how the founder is active in the community, attains media coverage, and builds her company's brand. Social media. Image source: Twitter. Speech writing. Press releases.
Buzz Marketing for Technology
JUNE 27, 2008
Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools.
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