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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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Can Content Marketing Accelerate Sales Pipeline?

Marketing Insider Group

The Content Marketing, Social Media and Social Selling Recipe. Unlike email or telemarketing, content marketing is not a direct marketing tactic. The three steps to create this marketing mix to accelerate the sales pipeline are: 1. infographic) to resonate in watering holes.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.